The brief for this campaign was to create a campaign advertising our company's online auction, Click & Bid. The nature of an online auction enables participants to bid from anywhere - be it their breakfast table, the coffee shop, or the comfort of their cubicles. Rather than show someone using the auction software, we decided to be more literal, and use imagery of people holding up bid paddles (which my mom and I made the night before all the photo shoots).
Our central concept became: "Do bidness from anywhere."
This idea drove the creation of the campaign, including print and web ads, as well as a commercial, which I co-directed with our copywriter, Jack Rice. Our concept for the commercial was to have an auctioneer in an office, and have the workers in the office simultaneously bidding and working. The commercial was honored with a Silver ADDY award at the local level, as well as a Silver ADDY award at the regional level.
Jack and I also worked together to direct the photo shoots for each advertisement as well.